The Yes Lab will enable a rotating crew of activists, mischief-makers, and good rogues of all sorts to create a steady stream of disruptive, productive media events that will keep the public constantly reminded of what's wrong, what could be right, and what's in store if we don't change our ways.

The Yes Men have been popularized by impersonating big-time criminals in order to publicly humiliate them. Our targets are leaders and big corporations who put profits ahead of everything else.

The Yes Men agree their way into the fortified compounds of commerce, ask questions, and then smuggle out the stories of their hijinks to provide a public glimpse at the behind-the-scenes world of business. In other words, the Yes Men are team players... but they play for the opposing team.

More info at http://theyesmen.org/lab-new