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On April 1 the betacup will launch an online contest to engage creative thinkers in solving the disposable cup waste problem through open collaboration. Starbucks Coffee Company is sponsoring the contest as part of its aim to serve 100 percent of its hand-crafted beverages in reusable or recyclable cups by 2015. The contest will take place on the betacup’s partner platform jovoto.com, a leading mass collaboration community for innovators and creatives. Anyone can submit an idea on how to reduce paper cup consumption and promote adoption of environmentally-friendly alternatives. Ideas will be open to the public for discussion, and community members and jurors will be able to provide feedback, allowing collaborators to refine and update their submissions through June 15, when the contest comes to a close. Starbucks has provided $20,000 in cash prizes to be awarded for the most innovative ideas. The participant who submits the best idea, determined by an expert panel, will receive a $10,000 cash prize. In addition, participants whose ideas are among the top five selected by the community of collaborators will each be awarded a $2,000 cash prize. Please visit http://www.thebetacup.com/ for more info! |
