Approach
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PURE is a an organization committed to supporting a world of PUREPROJECTS. These projects use creativity and innovation to support a more sustainable future and as such have a 'pure' intention at their core and are wrapped with a fully sustainable model. PURE is a 'lovemark' (values-driven brand) and systematic archetecture developed support PUREPROJECTS from the ideation phase through their activation as fully sustainable operating entities. This system and architecture moves as follows: PUREIDEA-the seed of a PUREPROJECT in development> PURELABS/PUREADVISERS/PURECONNECT-ideation/incubation of PUREPROJECT> PUREACTIVATE/PUREFUND-pollinate/inject the necessary resources into PUREPROJECT> PURECENTERS/PURECOMMUNITY-support/advocacy of PUREPROJECT> PURETIMES/PURELIST-illuminate/promote PUREPROJECTS> PUREPROJECT-active in the world supporting a more sustainable future |
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